Fibo: Store with Italian Flair
- Location: Yerevan, Armenia
- Year: 2023
The success of every brand nowadays mostly depends on the store's interior design. The store can play a crucial role in customer experience, as people who enter the store buy the feeling of beauty, not the actual items. At Futuris Architects, we embraced the challenge of transforming an existing clothing store in Armenia into a contemporary space with Italian flair that reflects and enhances the overall shopping journey. The result? Fibo – a space where design and fashion intertwine perfectly.
The Design Approach: Precision and Planning
The task was to offer a new and modern solution for existing interior design. Our journey with Fibo began with detailed planning. We conducted precise measurements, ensuring every aspect of the store’s layout was optimized for functionality and style. By curating mood boards aligned with our creative vision, we set the foundation for a space embodying sophistication and modernity while maintaining a welcoming atmosphere.
A Neutral Canvas for Fashion Expression
To create a welcoming and not tiring atmosphere, we made the store a relaxing place where customers can shop even for hours. Also, the interior palette of Fibo was carefully selected to create a harmonious atmosphere that allows clothing collections to take center stage. By integrating neutral tones, we established an environment where every piece of fashion displayed becomes the true highlight. This subtle yet impactful approach ensures that the store remains timeless, adaptable, and elegant.
An Eclectic Fusion of Styles with Italian Inspiration
We didn’t stay true to one design instead we mixed elements of different designs to create a unique interior. Inspired by Italy's rich architectural heritage and artistic finesse, we integrated details reminiscent of classic Italian aesthetics, giving the design a sophisticated and warm aura. This influence was a constant inspiration throughout our design process, allowing us to craft a space that exudes charm and sophistication.
To create a welcoming and not tiring atmosphere, we made the store a relaxing place where customers can shop even for hours. Also, the interior palette of Fibo was carefully selected to create a harmonious atmosphere that allows clothing collections to take center stage. By integrating neutral tones, we established an environment where every piece of fashion displayed becomes the true highlight. This subtle yet impactful approach ensures that the store remains timeless, adaptable, and elegant.
An Eclectic Fusion of Styles with Italian Inspiration
We didn’t stay true to one design instead we mixed elements of different designs to create a unique interior. Inspired by Italy's rich architectural heritage and artistic finesse, we integrated details reminiscent of classic Italian aesthetics, giving the design a sophisticated and warm aura. This influence was a constant inspiration throughout our design process, allowing us to craft a space that exudes charm and sophistication.
Fibo’s Structural Design: A Modern Display Concept
Fibo’s structure was thoughtfully designed to combine aesthetics with functionality. The store features custom-designed display islands that act as focal points, each crafted with a mix of concrete, veneered, and colored MDF(medium-density fiberboard). These elements create a balanced contrast between industrial and refined textures. The rounded edges and varied platform heights provide a dynamic layout, encouraging a perfect flow for customers navigating the space. Additionally, metal structures are finished in the frame of certain display areas, adding an elegant architectural touch while serving as practical fixtures for showcasing apparel and accessories. This structural approach enhances the shopping experience by blending innovative design with practical usability.
Fibo’s structure was thoughtfully designed to combine aesthetics with functionality. The store features custom-designed display islands that act as focal points, each crafted with a mix of concrete, veneered, and colored MDF(medium-density fiberboard). These elements create a balanced contrast between industrial and refined textures. The rounded edges and varied platform heights provide a dynamic layout, encouraging a perfect flow for customers navigating the space. Additionally, metal structures are finished in the frame of certain display areas, adding an elegant architectural touch while serving as practical fixtures for showcasing apparel and accessories. This structural approach enhances the shopping experience by blending innovative design with practical usability.
Material Selection: A Balance of Texture and Contrast
The selection of the material is the tricky part of every interior design. Materials bring the defining spirit to every design. So, to bring our vision to life, we carefully selected materials that add depth and character to the store’s interior. Key elements include:
● Natural wood – Adding warmth and a touch of organic authenticity.
● Decorative concrete paint – Enhancing the industrial yet refined appeal of the space.
● Metallic accents – Introducing a modern contrast that elevates the overall aesthetic.
When combined, these materials create a balanced interplay of textures, reinforcing Fibo’s uniqueness.
The selection of the material is the tricky part of every interior design. Materials bring the defining spirit to every design. So, to bring our vision to life, we carefully selected materials that add depth and character to the store’s interior. Key elements include:
● Natural wood – Adding warmth and a touch of organic authenticity.
● Decorative concrete paint – Enhancing the industrial yet refined appeal of the space.
● Metallic accents – Introducing a modern contrast that elevates the overall aesthetic.
When combined, these materials create a balanced interplay of textures, reinforcing Fibo’s uniqueness.
A Store Designed for an Immersive Shopping Experience
We put effort into this design to create an environment that will give customers the ultimate modern shopping experience while preserving the Italian spirit. Fibo is more than just a retail space—it is an experience. Every design choice, from the lighting to the layout, was made to enhance customer engagement and comfort. The fluidity of the space encourages easy browsing, allowing customers to explore collections in a setting that feels both luxurious and inviting.
We put effort into this design to create an environment that will give customers the ultimate modern shopping experience while preserving the Italian spirit. Fibo is more than just a retail space—it is an experience. Every design choice, from the lighting to the layout, was made to enhance customer engagement and comfort. The fluidity of the space encourages easy browsing, allowing customers to explore collections in a setting that feels both luxurious and inviting.
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