REEBOK SPORTS CLUB
- Location: Yerevan, Armenia
- Year: 2017
CONCEPT
The building of the Reebok Sports Club Armenia is an embodied movement. The building's architecture lies within dark colors, geometric structures, and appearances of an extravagant asymmetry. The presence of massive elements both inside and outside the building conveys the general idea of the Sport and Wellness Centers' - dynamic energy, modernness, and sport.
The interior design is built on the pillars of rich materials, massive elements of decor, and a thimbleful of passions. The geometric shapes, angles, and lines represent contemporary trends. The notes of luxury inside the building speak as a hint of the high-end nature of the place.
Prescribed by the building's size and the need for a large parking lot, the location also gives the message of principled defiance.
We tend to believe that the buildings and interior should carry a specific energetic field. As a result of our work, the Reebok sports club is a visual representation of our brand's values: high-quality service, customer-centricity, and innovative approach.
We tend to believe that the buildings and interior should carry a specific energetic field. As a result of our work, the Reebok sports club is a visual representation of our brand's values: high-quality service, customer-centricity, and innovative approach.
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